About Us

Welcome to Downtown Diva's online boutique!
Our flagship boutique opened June 2010 in the heart of historic, downtown Edenton, NC. We have remained in the same location, making changes and updates along the way. As social media evolved and our online presence grew, we added our website in 2013 and are proud to say we have shipped pretties to customers in all 50 states and internationally!
The goal of our site is to provide you with the same feel and service of shopping in our store, in Edenton.... but with the convenience of shopping in your pajamas, desk, couch, or even on-the-go.
Downtown Diva owner, Candace, is a graduate of East Carolina University. With a Bachelor of Science in Child Life, I taught preschool briefly before pursing my dream and second love of fashion. My love for fashion began as a little girl when I would play dress-up in my Mama's dresses, Nana's high heels, and Gran's pearls. This love remained evident throughout my school years and caught the attention of my peers when they voted me as Best Dressed for my senior class.
With an eye for fashion and originality, I pride myself in taking the time to hand pick every single item in our inventory. The boutique receives new inventory several times a week and can be purchased in-store and online. Owning this boutique isn't just a job or something to keep me busy.... It’s my love and passion. I'm always looking for ways to improve the boutique and make everyone's shopping experience at Downtown Diva a grand one, whether it is in our store's Edenton location or online.
Please feel free to contact me at any time with any concerns or ways we can better serve you! I also love receiving pictures of our customers wearing our items! I can be contacted at the store at 252-482-0144 or via email at shopthediva@gmail.com
Thank you for your continued support and for allowing me to do what I love!